What is more important CX or marketing? We get this question so often! It’s time we wrote about it for everyone to reference.
CX means Customer Experience (secretly wishing we could make this reverberate everywhere lol). Now we know what the letters mean we can tackle what exactly the customer experience entails. The customer experience, in short form, is whatever perception the customer has of your brand after interacting at any level. Think about that for a minute. …
We have all, or should I same most of us have, been in situations where we experience poor customer service. In the world that we live in it seems to be a given, as some business owners are more interested in making the money than in making their customers happy. Little do some of them know that it goes hand in hand.